In the past the company to do foreign trade, just have a good product on it. But in recent years, more and more attention to international buyers the company competitive, more favorable brand image." Hardware company, a manager of foreign trade said.

The quality of export product quality, determine the hardware companies can retain foreign customers, attracting repeat customers.

However, the gradual shortening of product life cycle, most hardware companies have to gradually form a consensus: the brand is to build competitive advantage and extend the best carrier for a lasting strategic and competitive significance of the decision.Remember in particular the popular jingle it?

First class brand companies do, so second rate enterprise products. No wonder no one wants to make products, no matter how well that is a second rate companies.The pursuit of consumer brand value is nearly 20 years to promote China’s economic changes, a significant force.In the era of homogeneity, operating in the implementation of brand strategy to create better products than providing good service is more important.

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